Sipping Bubbles. Saving Bees. The Honey Bubbles Mission by Christiana Gifford

Sipping Bubbles. Saving Bees. The Honey Bubbles Mission by

Christiana Gifford

“It just made sense. The bee thing. Without a healthy ecosystem, which is quintessential to the honey bee, you wouldn’t even be able to enjoy Honey Bubbles.”

For me I think that the brand and the lifestyle is really tied into our little slogan ‘Sipping Bubbles, Saving Bees.’ And drinking sparkling wine in general is a little bit glamourous. It’s festive and you’re usually celebrating something and we wanted that to also be tied into something that is consumer cause driven. And you can feel good about it because you are saving bees, as well.

“We’re very lucky that we’re able to sell something that looks good on its own. We don’t have to put a whole lot of money into PR or marketing right now because people try it and first off, they love the quality. They love what the brand stands for. The packaging is wonderful and we just have to introduce these people to the brand and then it kind of does its own PR.”

It worked itself out, honestly. Having a sparkling, sweet wine that gives back to a charitable cause, you do create this really cool space where people are celebrating and also doing something great for the environment.

The brand, I’ll be 100% honest with you, I think it markets itself. We are running a really tight ship right now as a startup company. And we’re very lucky that we’re able to sell something that looks good on its own. We don’t have to put a whole lot of money into PR or marketing right now because people try it and first off, they love the quality. They love what the brand stands for. The packaging is wonderful and we just have to introduce these people to the brand and then it kind of does its own PR.

We knew that when starting Honey Bubbles we wanted it to be consumer cost-driven. We just knew that collectively. The three of us [cofounders] are cost driven ourselves. We knew that if there was an opportunity to give back, we wanted to give back. And when we knew that it was going to be a sparkling sweet wine, we wanted to keep the idea of sustainability in movement. It just made sense. The bee thing. Without a healthy ecosystem, which is quintessential to the honey bee, you wouldn’t even be able to enjoy Honey Bubbles. You wouldn’t be able to produce grapes. You wouldn’t be able to have the agricultural aspect that you need to have a harvest. So we just liked the idea of honey bees tying into sustainability and it was at a time when colony collapse disorder was at its worst. It just made sense to give back to the bees.

We’re a small boutique company so we don’t have a lot of money to give back. Like we can’t go fight Monsanto (the three of us). But there are a lot more small-scale organizations like Honey Love that we’ve partnered with that do a lot more things locally here in Los Angeles. They sit on City Council meetings and they lobby for less strict bee-keeping regulations within the City. They remove unwanted bees and replace them instead of just exterminating them. So we’ve given back to organizations like Honey Love and want to continue to do so on a smaller scale until we can make a difference on a larger scale, which would be changing the way that people structure their crops, integrating plants that bees use for pollination within certain crop structures, lobbying for better chemicals than we use on our crops right now that are detrimental to bees and that would be on a larger scale for Honey Bubbles eventually.

Question: Are you more likely to buy from a business that is cause driven?

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