Hooked Author Nir Eyal in his Startup Grind Global Presentation “How to Build Habit-Forming Products” — watch the video on Startup Grind here
“Our actions have been engineered”
“Silicon Valley graveyards are full of companies that had the best technology. It’s not the best product that wins. It’s the product that captures the monopoly of the mind. The thing that we turn to first with little or no conscious thought, that is what captures the market.
So if you’re building a product that requires unprompted engagement, requires people to come back on their own, you have to be able to answer these 5 fundamental questions.”
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